How to Choose a Web3 Design Agency in 2023
Explanation of Web3 and its Significance in 2023
Centralization once attracted many people to the World Wide Web and created a stable and reliable infrastructure. However, a few centralized corporations now influence the World Wide Web, unilaterally deciding what should be allowed.
Web3 creates opportunities to solve this dilemma. Unlike networks that are monopolized by world technology corporations, Web3 is decentralized, created, managed, and owned by users. Web3 puts the power of the Internet in the hands of the individual customer, not the company.
Overall, Web3 uses blockchain, cryptocurrencies, and NFTs to bring power back to users through ownership.
Web3 solution contains several templates that form a decentralized network. Instead of companies owning data and using it for their benefit, the blockchain solution is used to secure data and encrypt it so that no one can access it.
The growing demand for Web3 design agencies
The Web3 revolution caught UI/UX design agencies by surprise. A lot of research without compromising user privacy launches an issue for designers.
So Web3 projects involved development process issues: you need to design for someone you don't know and who wants to remain anonymous. Design agencies need a lot of time for user research. Deep learning of Web 3 projects helps avoid misinterpretation of design services and helps to create connections between a design team with customers.
Cryptographic design services are characterized by dark backgrounds, pixel art, and Web 3 color palettes. But hundreds of products have the same mysterious look. This is where we see the growth in the need for designers because it is important to stand out by creating unique ideas, but also to remain part of the Web 3 environment.
Original branding strategy is one of the common issues in the Web3 design team for UX design agencies. So, most digital products and services want to impress clients with a focus on exciting animations or unusual website designs.
Importance of selecting the right agencies for Web3 projects
To launch a great idea in the existing Web3 industry, a company must boldly present its product and brand strategy. This requires an understanding of the nuances of blockchain technology and a connection to the ever-changing needs of Web3, which become a challenge for designers.
For a Web3 design project, it is important to clearly understand the context of a design project. Finding the right Web3 design agency means that you won't waste time explaining the difference between a staking dashboard and a DEX, but it also means that the design team of your product understands your target audience.
As a team interested in Web3, you also face unique professional challenges. One issue is trust. Web3 companies have to contend with many misconceptions and sweeping generalizations. That's why it's important to find the right agency that truly understands these unique challenges.
Overview of Web3 design principles and trends
Web3 is governed by several basic principles:
The design team must make the navigation clear so that users understand where they are and how to return to the previous page.
How to achieve this:
- Reduce the number of items to a minimum and get rid of clutter.
- Apply Jacob's Law of UX and use patterns familiar to users from Web2.
- Educate clients with precise and concise definitions of blockchain space concepts and terms. The Ethereum blockchain platform is one of the best examples of Web3 design for exploring and searching the Ethereum blockchain for transactions, addresses, tokens, prices, and more.
- Use an animated highlight in a text explanation to help keep project quality up-to-date.
When creating visuals, stick to blockchain space colors: aqua, turquoise, navy, blue, or orchid. A grid is one typical cryptographic symbol.
Blockchain is a business community that shares the values of transparency, openness, and freedom.
Therefore, it is important to answer a few questions first:
- What kind of people will use and spread DeFi?
- What is their mission in this project?
- Is the community categorized?
- What is the voting mechanism?
The task of the UX design process is to find short and precise words and images to explain to newcomers the power and logic of the community.
Transparency of data origin
The boom in the crypto economy is attracting fraudsters and scammers. Therefore, visitors are concerned about their data. Designers can overcome this problem by answering the following questions:
- What data comes from the blockchain, and what comes from the oracles?
- What is the exact contact address?
- Will this data be stored on the blockchain?
Transparency of transactions
A thoughtful UX design in Web3 technologies should indicate and explain all financial milestones, including:
- Irreversible actions;
- Actions related to value or currency;
- Actions that can lead to user identification;
- Activities leading to the creation of new contracts.
Transparency of smart contract events
Events are developers' tools that indicate a certain state or action. Blockchain developers use them in smart contracts to specify a new deposit, token purchase, user requests for Oracle information, and many other changes.
Transparency of interaction history
It would be a good idea to provide a full interaction history. Enable access to all transaction history.
- Specify where users can view their history.
- Create tools to navigate and manage your story.
- Allow to delete history.
Instant feedback is another production Web3 design trend. Visitors trust the app when it tells them what is happening on the blockchain aspects, what happened a few seconds ago, and what's next.
What's trending in Web3 in 2023?
An important milestone for the Web3 space will be achieved when blockchains and metauniverse platforms become interoperable, enabling seamless integration between networks businesses, and platforms. It has become increasingly important to create a multi-channel, interoperable approach to connect, share data, and use functions and services in blockchain networks.
Decentralized Finance (DeFi)
Decentralized finance is a growing Web3 trend that performs peer-to-peer transactions using smart contracts without intermediaries. Interest in DeFi is growing to transform secure exchanges, cost-effective transactions, and instant cross-border payments.
Non-Fungible Tokens (NFT)
Despite the NFT collection marketplace falling in 2022, NFTs continue to gain momentum this year thanks to new use cases. In 2023, the NFT collection can support authentication, opening new business use cases such as rewards and immersive experiences.
Privacy and security
The sector has seen increased investment in Web3 security projects and an increase in the number of companies focusing on cyberspace to protect the Web3 industry from potential threats. Web3 is not necessarily private because blockchain networks are open to traceability.
The key factors to consider in choosing a Web3 design agency
When choosing a Web3 design agency for your project, consider these:
Experience and portfolio
Evaluate the agency's knowledge of Web3 application design and its proven track record. Find evidence of their expertise in creating user-centric and visually appealing designs in the Web3 space.
Make sure the agency has a good knowledge of blockchain technology, decentralized systems, and smart contracts. Their technical expertise will be critical to integrating blockchain features into your applications.
Understanding Blockchain and Cryptocurrency
Another key point is a deep understanding of the blockchain projects ecosystem and the principles behind cryptocurrencies. This will help develop interfaces that optimize blockchain integration and take advantage of decentralized systems.
A successful partnership with a Web3 UX agency requires effective collaboration. So choose an agency that values communication, considers business goals and vision, and works closely with your team.
Reputation and customer reviews
Research the agency's industry reputation and client reviews to gauge their professionalism, reliability, and ability to deliver high-quality results.
MASTERLY as the perfect choice for Web3 design agency
Due to our approach to Web3 design, we are the best choice for design projects. Why?
We have in-depth knowledge of Web3 applications and website design. Our designers have proven experience in creating designs in the Web3 space. Here is one example: https://www.masterly.digital/pluck
We have extensive experience and understanding of all the nuances of blockchain platforms, smart contracts, decentralized storage, and other important elements of the Web3 ecosystem. This is where our technical expertise becomes key to integrating blockchain functionality into your applications. For example, our another case: https://www.masterly.digital/coiner
Our approach is always effective cooperation because we value communication, take into account the specifics of your business, branding, and marketing strategies, and work closely with you.
We conduct thorough customer research to understand the target audience and their needs so that the project design accurately meets the expectations of users and our customers. MASTERLY believes that security and privacy are key to Web3 applications, so we always incorporate these principles into our designs.
We are happy to help you use the right technologies to optimize your applications for future seamless integration with blockchain networks within your budget and brand and achieve success.
Fill out the form and let's create incredible designs for the Web3 space together!