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WEB3 FINTECH DIGITAL ASSETS MARKETPLACE UI/UX DESIGN
Overview
The main goal of this project was to build modern website in dark and light modes, create user-friendly purchase flow and build highly intuitive UX around the mobile version.
Company
About
Industry
Retail of home decor and furniture
Company Size
+ 3,100 stores
About
Pluck is a novel amalgamation between NFT marketplaces, stock exchange and stock broker pages. Pluck brand mission is helping to grow individuals and teams with a wide range of tools. B2C and B2B focused.
Industry
WEB3
Challenge & Solution
Work process
The task
Since each digital asset from Pluck marketplace is not just a usual NFT or stock exchange asset, but a Reward Base Token, it is highly important to combine conservatism with innovation.
Therefore, our critical task was to build a safe place where users allowed to predict all pros and cons before making investments.
The solution
During the design process we have created and thoughtful and transparent functionality that allows users to track ROI, dividend payouts, transaction history and other asset data.
We have created a platform that provide simple, secure and transparent relations for its users.
Design Process
User research
Our design process had 3 important phases such as the research, ideation and prototyping. Research was first phase and included such process as briefing, research and competitor analysis.
Next two phases were ideation and prototyping. At these stages we paid attention to UX design, wireframing, prototyping. UI design, interactions and creating a design system were not less important at this stage.
Design Process
Wireframing
Wireframing is an essential part of UX. It helps to plan the detailed structure of the future interface and avoid critical mistakes.
We made medium-fidelity wireframes in grayscale palette. It saved time for both parties and at this stage we had to ensure all designs are well-thought-out.
Design Process
UI Design
Overview
We have combined brand colors with shades and a well-structured layout in web pages. In spite of big amount of data, the design looks appropriate and uncluttered.
The style is a good example of a progressive and modern design.
The task
We had to create website in two modes: dark and light. To show the right appearance of brand we had to use consistent fonts and graphic elements,
LET'S
CREATE
TOGETHER
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