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E-COMMERCE BYZOI.BEAUTY
Description
Masterly was tasked with creating an online shop for BYZOI.BEAUTY, is a manufacturer of skincare products that are created from the purest, cruelty-free ingredients.
The goal was to create a stylish and aesthetic site that would optimize conversion rates and drive sales.
This client's website features responsive design, search engine optimization, fresh content creation, social media integration, and a fully customized eCommerce store.
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Company
About
Industry
Retail of home decor and furniture
Company Size
+ 3,100 stores
About
BYZOI.BEAUTY is an eco-friendly skincare brand that is responsibly sourced and made with the purest ingredients.
We are passionate about creating products that are free of animal testing and cruelty, while still providing our customers with luxurious skin care products that are loaded with antioxidants and vitamins.
Industry
Manufacture of skincare products
Company Size
+ 200 stores
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Challenge & Solution
Work process
The task
The client wanted to create an online shop of skincare products that would display their brand mission and optimize the conversion rate and drive sales.
The target group we focused on was women and girls from ages 17 to 35 who are following beauty trends and care about the environment and personal health and wellness.
The solution
Masterly created a sleek and stylish design eCommerce store for BYZOI.BEAUTY.
The goal was to create an online shop that would provide users with ease and convenience. The focus was on aesthetics and optimizing the conversion rates of the website.
We focused on women aged 17 to 35 who follow beauty trends and care about the environment, personal health, and wellness.
The result was significant improvements in key metrics such as conversion rate (up 38%) and average order value (up 24%), which are sure to help them drive sales long into the future!
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Design Process
User research
Through understanding of the user, their wants and needs, we could inform the UX design process – to create the optimal product for users, ultimately reaping the business benefits.
Masterly team needed to put themselves in that user’s shoes and work out what problem or problems we’ll be solving for that user.
Prototyping
At this stage we crated prototypes that contain all the main elements presented in the form of blocks, so the client could evaluate the basic concept.
It helped us to identify and formulate the main direction of the design.
Our team worked together to craft a website that's unique — and then we optimized it so it looks its best across all devices and screen sizes.
Design Process
UI design
Overview
Our team worked together to craft a website that's unique — and then we optimized it so it looks its best across all devices and screen sizes.
The task
The main task was to convey the mood of the brand aesthetics, ease of use, and overall user experience.
So, we built the right structure and carefully selected images & colors to make the right brand appearance.
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LET'S
CREATE
TOGETHER
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