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Description
Description
defi
BRANDING
WEB3
UI/UX Design
The primary mission of Fluidity is to provide the most efficient & easy-to-use lending and borrowing services.
Company
About
About
Industry
DeFi
Fluidity is a sub-brand of Instadapp, an advanced DeFi protocol that provides the most efficient and easy-to-use lending and borrowing services.
Industry
DeFi
Overview & Problem Statement
Work process
The task
We started our process by diving deeply into the client's brand vision.
From there, we developed an overarching aesthetic for all of the brand's materials.
And created a cohesive voice across all materials so that the brand would be recognizable no matter what medium it appeared in (or how).
The solution
We helped Fluidity go through considerable changes in its brand identity.
We redesigned a logo, created a Brand Guidelines, developed a new responsive website design in both dark and light modes, and provided them with end-to-end UI/UX design support at each step of the process.
Design Process
Logo
Overview
Logo is a valuable element of visual identity.
Furthermore, logo also describes a company’s story, by conveying brand message in a way that helps to establish an emotional connection with target audience.
The task
Our goal was to unify necessary characteristics and values to make right brand perception.
As result, we have logo that contains drop icon and brand name. Icon suits the name and presents the brand in correct way.
Design Process
UI/UX design
Overview
A good UI / UX design helps company get better results in the long run. It can help business generate more leads and improve conversion rates.
This translates to better revenues for company.
The task
Masterly team had to create interface that is easy to use, provides what the users need quickly, looks stylish, is intuitive, and produces an overall positive experience for the user.
Client’s review
Masterly isn’t just an incredible brand designer and strategist, they’re a great partner. Masterly’s work ethic and ability to transform thoughts into creative is top-notch.
If you want someone that listens, shares constructive feedback, and doesn’t stop working on your project until you’re completely satisfied, work with Masterly. You’ll be happy you did, we’re super happy with our designs!
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TOGETHER
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